Lovely Logo Refresh

Before

It’s amazing to meet up with people that I went to high school with and find out about their life adventures, many of them own businesses and in this case … several. But it was very exciting to hear that this project was going to be a bit of fun for both of us. See the last image for the final design.

Sketches

Round One

Round Two, hand-drawn

Round Three

After, the updated logo

The updated logo is very similar to the original design, but that was only after realizing that the options that were presented just weren’t what she was looking for. It took her a long time to build up her reputation in the area and she didn’t want to stray away from that. I completely understood and now she has a logo that she loves and she’s currently in the process of opening her own boutique.

And while many designers love to showcase logo processes that go wonderfully perfect – I though I would show that sometimes logo projects go sideways, up and down, but the end result should always be client satisfaction.