Peter Pavlov’s Doritos

Doritos offered a chance for eager designer’s to create new packaging for the crispy cheesy chip, and I would have to say Peter Pavlov’s concept is pretty darn good! Due to the packaging’s structure, it can keep itself closed rather than using a clip. Although I’m not sure how they would stay fresh unless it closes fairly tight, it’s a good idea. Right now the packaging uses only solid colors but Peter is developing illustrations to adorn the package and is asking for others to contribute their designs, maybe even a gallery would be created for those submissions.

Via Lovely Package