Icon, Logo or Mark

I’m working on a [fill in the blank] for someone and I don’t know what to call it. Is it a logo? Is it a mark or is it an icon? I’m not sure but I’m still working on the end result – client satisfaction. I sketched out with pencil at first and then in pen/marker a few rounds of different symbols … oh wait, is it symbol? Could be. And have picked out 9 of the best to present to the client. How do you present your ideas to clients? Through email with a PDF? Do you personally visit them and present the work mounted on boards? Since many of my clients live in different locations not anywhere near me, I prefer the email method with the best kind of file I can pick for them. These days you’ll be hard pressed to find someone who doesn’t know how to view a PDF but on occasion I do send JPG’s.

I’m also working on a self-promo featuring some hand-lettering of my own, and if you’re familiar with my blog – you know that I’m a HUGE fan of hand-lettering. So I wanted to start including mine in my designs and figured this was a great way to get started.

It’s one of the things that I love most to do and I hope it will eventually show in my work. Can’t wait to give it a go!