Fooling Around

Browsing the AIGA home page, I found the article titled A Foolproof Technique for Fooling Around by Ralph Caplan. Basically, it is a partly humorous post citing:

“design, combining the cerebral and emotional, is a process relying heavily on just fooling around.”

At one point he looks back to the days of paste-ups, before the digital age had dominated the design industry and then compares the technique of using hot wax on the back of an index card with the modern day Post-It notes as a way to organize ideas on a wall. Leaving the decision up to the hold of the wax to the wall he presents us with the situation of flipping a coin to make an ultimate decision.

It’s a well-written article on idea organization and the humor of flipping a coin when all along we already know we want that coin to be heads or tails.

More fun with Post-Its found on the Post Typography site: